Equipment Tracking
Product Discovery, Research findings and Product Strategy
What is Equipment Tracking?
Location awareness for equipment and tools using inexpensive, easy-to-use tracking devices can reduce costs and downtime.
Project Status
These are the few screenshots of our MVP1 currently under development which we shared with users to understand how they would use these features.
Alerts on Equipment status
Can view listings and plan that day’s work
Explore details & share it to site worker if needed
Find Eq. near them
Navigate to it’s precise location
Questionnare
Introduction
Basic Information:
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Introduction and company name
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What role do you perform at your company?
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How long have you been doing it?
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What does a typical day look like?
Current Practices
Work environment:
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How many people do you manage everyday? What do they expect the field worker/drivers to do at site?
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Are they given instructions everyday before leaving for jobs? What is it?
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What are the biggest challenges?How do you overcome them?
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How much equipment do you have to manage everyday? How do you track them? Do you use any tools?
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Imagine a situation where a critical piece of equipment goes missing on a job site. How would you currently locate it, and what challenges would you face?
Pain points
What's the most frustrating or painful part of your Equipment tracking work?
Ideal Solution
If you could design your own ET tool, what features would it have?
What problems would this tool solve for you?
Contextual Information
What things at site with Equipment are the most unpredictable?
Losing Equipment
Things they do to find equipment
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When was the last time Equipment was lost?
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Why do you think it was lost? Why did the worker not tell you?
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Do they have any system to fix losing EQ now?
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How are they finding lost items?
What did we learn?
6
Train their employees if new technology is adopted.
10
Would like to have notifications about Eq. if it is left at site or lost.
9
Are looking for good reports to generate overall business insights.
7
Wishes smaller things were taken care by itself so, workers can focus on their job more.
7
Do not trust their workers.
4
Felt it is their workers responsibility to scan equipment if have to keep track of it.
5
Company workers do not want to adapt to new technology.
3
Companies have already tried RFID or Bluetooth based tracking and failed.
5
Loses expensive equipment almost every month.
Opportunities
Unknown tool status awareness
Site workers not keen on using another mobile apps.
Checking equipment daily is tiring and prone to mistakes.
Site workers don't want to bring up equipment problems.
Site workers may not know all the features or how to use them.
Personas
Brainstorming
Current MVP Validation
What is most useful for the user?
What is an example of the most important thing the customer can do with your product that they can’t do with other competitors?
Receive alerts if the Equipment is facing problems so they can reduce downtime and plan efficiently.
What is the pain point that you are trying to solve that is not currently being solved by competitors?
Location awareness and movement alert.
How would your solution be presented to the customers on a screen? Is it an interactive interface or a displayed result? Express the benefit that users will see .
Alerts & Displayed search results. Business owners can check if Equipment status, Driver locations and history.
Finally, what would customers do next after they saw this screen? Would they realize the value proposition? Again, express the benefit as a scenario that the user will see .
Map for location and Alerts for safety will highlight the value proposition.
Key Features
#Key feature 1
Alert
Notifications, lost alerts, raised issues
#Key feature 2
Livemap
Trailer location, dropped equipment site location
#Key feature 3
Search
Trailer, Equipment, Site
Storyboard
How will business owner access key features?
How will site worker access key features?
How are we making user’s life better?
How are we adding value to their existing process so the product becomes indispensable?
Time saved locating misplaced equipment.
90%
Touch points reduced
40%
Preparation Time reduced
30%
Reduced equipment downtime
15%
*Numbers are taken on approximation after collecting user data about prep time, errors caused weekly, lost eq/week and eq downtime. Given percentages are not absolute and subject to change if the field of work and equipment type change.
How to measure success?
Key metrics we will use to measure the success of the product
Thank
you!
